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“What do you call a Lada that starts the first time? A novelty!” This is only one of numerous joke about Lada’s cars and their reliability but to the misfortune of Russian Prime Minister Vladimir Putin, the joke turned out to be true during an official presentation of the troubled automaker’s new Granta small sedan.
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Then, in a marketing fail comparable only to Volvo’s unbelievable crash incident last year, Putin entered the car to take it for a test drive. He tried to start it once. He failed. He tried a second time, nothing. The same thing happened three more times until finally, the Lada came into life. Luckily for us, the entire incident was captured on film. Watch the video right after the jump.
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